Empathy is our ability to see the world through other people's eyes, feel what they feel, and experience things as they do.

Define a meaningful and actionable problem statement based on users’ needs, and your insights.

The main aim of the Ideation stage is to use creativity and innovation in order to develop solutions.

Prototyping offers designers the opportunity to bring their ideas to life, and to investigate how a sample of users think and feel.

Testing involves generating user feedback related to the prototypes, and gaining a deeper understanding of your users.

Continuously use results to review, question and improve initial understandings and results.