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Emotions Matter

Nurture your strength
Follow your passion
Do great work.

Portfolio
Human-Centered

Interdisciplinary Designer

User Experience

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Simple

Easy to learn the product, system or services, and ability to accomplish goal.

Efficient

Ability for user to easily accomplish task in a timely manner.

Accurate

An effective and useful experience allows user to complete task accurately.

Enjoyable

Engaging and pleasant to use. A positive experience leads to trust.

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Design is about crafting solutions to real issues.

Amado Gonzalez

Amado is an interdisciplinary designer that applies the human-centered methods of Design Thinking, the accurate problem-solving techniques of Industrial and Systems Engineering, and the emotional aspects of User Experience Design, to develop innovative solutions and user experiences for products, systems, and services.

Professional Experiences

Design Thinking

A human-centered, iterative and non-linear framework to solve wicked problems in a creative and innovative way.

Empathize

Empathy is our ability to see the world through other people's eyes, feel what they feel, and experience things as they do.

Define

Define a meaningful and actionable problem statement based on users’ needs, and your insights.

Ideate

The main aim of the Ideation stage is to use creativity and innovation in order to develop solutions.

Prototype

Prototyping offers designers the opportunity to bring their ideas to life, and to investigate how a sample of users think and feel.

Test

Testing involves generating user feedback related to the prototypes, and gaining a deeper understanding of your users.

Iterate

Continuously use results to review, question and improve initial understandings and results.

Let's Collaborate On Some
Wicked Problems.

Creating a better world for yourself and others.

Contact Me
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